Hypothetical scenario, publisher publishes message, no one's available to process it. What I've been able to figure out is that the message will black hole.
There is a SO post for a publisher with ONLY ONE subscriber, and the answer was to send a message rather than publish it. I get that. Rebus subscriber-publisher system. Process message only by single subscriber
What I'm more concerned about is what if by some freak accident I'm publishing stuff that's supposed to be processed by some subscribers but they're all down for some reason (bad publish? act of god? I don't know)